Blog

Find out how you stack up against your peers with the 2022 Mailchimp Benchmark Report!

Do you ever wonder how much other freelancers are making? Download this report from Mailchimp! They interviewed agencies and freelancers from across the world to provide details about revenue, overhead, staffing, client acquisition, and working hours. This is a great resource for understanding how freelancers stack up against our peers and revealing what top performers are doing differently.

May 6, 2022

Make Mailchimp image a circle instead of an oval

Mailchimp has a cute feature where you can crop your image into a circle, directly in the builder. So why isn't it working when you use it? If you're here, your image is probably turning into an oval. It's because your original image is not a perfect square.

May 5, 2022

Get EMAIL Subscribers FROM TWITTER!!

Your Twitter is a goldmine of great information. Your newsletter email? It’s also full of precious gems. The problem is that the journey it takes a follower to sign up for your newsletter is more like the Oregon Trail. They’ve got to find you on Twitter, then hunt down your website link or signup form. Wait for the popup. Type in their email. It’s a whole to do.

May 3, 2022

Mailchimp Quick Tip: Add more columns without code

You're here because you want to add more columns to your Mailchimp template but you don't know HTML or you don't have a developer to code your emails. In this video I'll show you a tool I love called BeeFree which has 0198341932 templates pre-designed (or you can design your own) and allows you to go crazy with columns. And there is absolutely no code needed.

April 27, 2022

Total Work

Raise your hand if you’ve ever worked way past the end of your day just because you could. Seriously, there’s always something else to be done. And I’m getting paid when I work, so why not keep going just one. more. hour?

April 18, 2022

My quest to integrate work and life

You know what’s been a popular buzz phrase, especially over the past couple of years? Work-life balance. Sure, we all need the reminder that work shouldn’t be our entire lives. But what sticks out to me about the phrase is the word balance. I don’t want to balance my work time and ‘life’ time; that implies that they’re both equally important, when the truth is, they’re not.

April 8, 2022

How Artificial Intelligence Can Solve Email Overload

There’s nothing more satisfying than seeing your email dashboard neat and organized. Nobody wants to wake up bombarded with too many unread messages—whether it’s personal or work-related. However, checking emails has been a central part of everybody’s routine. It’s how communication seamlessly gets from your inbox to a client’s. Emails speed up business workflow. But at the same time, it also poses a new problem—email overload.

January 25, 2022

Upwork Consulting - Get paid to share your design skills?

Warning: If you hate Upwork you can stop reading now. I know so many of you hate Upwork because they take all of our hard earned money but Upwork has been such a great source of leads and paying clients for me, I personally ❤️🔥 the platform.

December 16, 2021

Accounting for Freelancers - Bench vs. Freely

The thing about Would You Rather is that there really isn’t a right answer. It’s allllll about what YOU prefer and what your limits are. So I want to play my own version today- Would you rather use Bench or Freely for all of your freelance accounting needs? Let’s talk about both, and then I’d love to hear which one you would choose!

December 1, 2021

Mailchimp + Shopify - REUNITED!!!

We all know breakups are hard. Turns out, they’re infinitely harder when they impact tens of thousands of businesses.

November 15, 2021

SMS + Email Marketing = 💛

There’s no doubt in my mind (or the statistics available) that email marketing is effective. Email isn’t dead, and it’s not going anywhere. For every dollar you invest into email marketing, your average ROI is $42. Believe me when I say that email should be a key component of your marketing.Buuuut....times they are a-changin’.

October 29, 2021

Mailchimp Quick Tip: Make your logo smaller

WATCH: How to make your logo smaller in Mailchimp - desktop and mobile view

September 8, 2021

Moosend?

Jessie J may tell us that “It’s not about the money, money, money,” but we all know that a lot of the time it IS about the money. Moosend has both free and paid options, and the free options aren’t too shabby. They definitely want to show you that it’s worth the money for a paid account. The free account lets you send unlimited emails to up to 1,000 subscribers and access a lot of their features. If you’ve got a really small email list, that feature is pretty golden!

September 3, 2021

The Artists Way - for digital designers?

Of course I've heard of The Artist's Way, but I thought it was more for real artists. Like - the ones teaching painting workshops in Santa Fe or screenwriters or seasoned actors. Not for freelance digital designers creating DTC email campaigns and Instagram ads :)

August 19, 2021

Should you hire a freelancer or an agency?

Email marketing takes TIME. You need customized emails for those at all stages of the shopping experience: people with items sitting in their cart, people who signed up for your discount coupon and never used it, people who bought something six months ago but never returned to your website.

August 5, 2021

My favorite tool: Sunsama for workload management

I did (and still do) a lot of things wrong when I started freelancing, but the biggest and most harmful of them all was saying yes to every project that came my way. Whenever this happened, I typically ended up making mistakes, working way too late and being stressed out ALL THE TIME.

August 1, 2021

Why I started working with an agency

8 out of 10 clients come to me because they were burned by an agency 😔. I have been on both sides of this.

August 1, 2021

Squarespace vs Webflow for a Designer Portfolio Site

‍PSA: You need a (beautiful) portfolio site. You would not believe how many resumes I comb through of designers who have gorgeous work and a horrible website. Your website matters!

July 15, 2021

White Label Design: A flexible option for marketing agencies

Graphic design is an essential service offering of any digital marketing agency. Whether it’s creating social media assets, designing email templates, or building Amazon graphics, every agency has their own set of graphic design needs. A white label graphic designer can meet those needs on a flexible and affordable basis.

June 29, 2021

Mailchimp vs. Klaviyo - Which One Is Right For You?

If you're on this site you are probably trying to figure out how to get started on, or optimize your email marketing situation. Did you google "Mailchimp vs. Klaviyo" and get lost in the internet comparison hole? Most of my clients arrive here that way :). I love both platforms so I'll try to help you make a decision.

May 15, 2021

Tips for Working from Home

As a freelance digital designer, I’ve had the opportunity to leave my corporate job behind and work for myself at home. As I’ve talked about in a previous post, I enjoy the flexibility, variety and freedom that freelancing provides. I get to work with both my local Los Angeles digital design clients, and remote clients from around the globe, all from the comfort of my home office.

April 17, 2021

How much should I charge as a freelance designer?

One of the most overwhelming aspects of expanding a graphic design business is deciding how much to charge your clients.

March 21, 2021

Why Mailchimp?

Not that I want a robot to put me out of a job but Mailchimp also comes with its own "creative assistant" that gets to know your brand and creates custom designs. No agonizing over templates or color palettes. The program’s AI gathers the data, combines it with design principles, and helps you publish beautiful and consistent content specific to your brand. (So you can save money instead of hiring me 😭)

February 10, 2021

Why I offer White label design

So why even offer white label? Honestly, I ask myself this ALL THE TIME. The majority of the white label projects I work on would look SO GOOD in my portfolio...

January 20, 2021