Tips & resources for designers and brands looking to learn more about email marketing, digital design and freelancing
WATCH: How to make your logo smaller in Mailchimp - desktop and mobile view
Of course I've heard of The Artist's Way, but I thought it was more for real artists. Like - the ones teaching painting workshops in Santa Fe or screenwriters or seasoned actors. Not for freelance digital designers creating DTC email campaigns and Instagram ads :)
Email marketing takes TIME. You need customized emails for those at all stages of the shopping experience: people with items sitting in their cart, people who signed up for your discount coupon and never used it, people who bought something six months ago but never returned to your website.
I did (and still do) a lot of things wrong when I started freelancing, but the biggest and most harmful of them all was saying yes to every project that came my way. Whenever this happened, I typically ended up making mistakes, working way too late and being stressed out ALL THE TIME.
8 out of 10 clients come to me because they were burned by an agency 😔. I have been on both sides of this.
PSA: You need a (beautiful) portfolio site. You would not believe how many resumes I comb through of designers who have gorgeous work and a horrible website. Your website matters!
Graphic design is an essential service offering of any digital marketing agency. Whether it’s creating social media assets, designing email templates, or building Amazon graphics, every agency has their own set of graphic design needs. A white label graphic designer can meet those needs on a flexible and affordable basis.
If you're on this site you are probably trying to figure out how to get started on, or optimize your email marketing situation. Did you google "Mailchimp vs. Klaviyo" and get lost in the internet comparison hole? Most of my clients arrive here that way :). I love both platforms so I'll try to help you make a decision.
As a freelance digital designer, I’ve had the opportunity to leave my corporate job behind and work for myself at home. As I’ve talked about in a previous post, I enjoy the flexibility, variety and freedom that freelancing provides. I get to work with both my local Los Angeles digital design clients, and remote clients from around the globe, all from the comfort of my home office.
One of the most overwhelming aspects of expanding a graphic design business is deciding how much to charge your clients.
Not that I want a robot to put me out of a job but Mailchimp also comes with its own "creative assistant" that gets to know your brand and creates custom designs. No agonizing over templates or color palettes. The program’s AI gathers the data, combines it with design principles, and helps you publish beautiful and consistent content specific to your brand. (So you can save money instead of hiring me 😭)
So why even offer white label? Honestly, I ask myself this ALL THE TIME. The majority of the white label projects I work on would look SO GOOD in my portfolio...