There’s nothing more satisfying than seeing your email dashboard neat and organized. Nobody wants to wake up bombarded with too many unread messages—whether it’s personal or work-related. However, checking emails has been a central part of everybody’s routine. It’s how communication seamlessly gets from your inbox to a client’s. Emails speed up business workflow. But at the same time, it also poses a new problem—email overload.
Pandemic times flooded everyone’s inbox.
Since the pandemic began, businesses have received a high volume of emails each day. Times have unprecedentedly changed—and with little to no face-to-face interaction available, it led both clients and consumers to exhaust every digital means of communication—particularly email.
Of course, these clogged enterprises. Just imagine the stress of shifting gears and turning services and workplaces virtually! Many emails from customers and prospect clients were left to pick up dust in inboxes. And though it is understandable, especially during these times, not answering and late replies might impact customer satisfaction and loyalty.
At the other end of the stick, customers’ inboxes have been full as well. Emailing became a primary tool in navigating through the basics of digital marketing for startups and traditional businesses migrating in the digital sphere. Enterprises also amplified their campaigns with SMS and email marketing strategies to keep in touch with their target market.
How can AI clean my email?
Everyone faced full inboxes from the past two years. But that doesn’t mean you have to endure it or clean it manually! Don’t worry. With new technologies like artificial intelligence available today, there are many ways you can solve email overload without having to go over each email one by one. Here’s a hint: personalization.
It can automate your response.
AI has been evolving tremendously day by day. Along with its developments are more advanced capabilities that can help manage your email inbox. With AI, you don’t have to personally draft and send the email because there are applications that can do it for you in a matter of minutes. What’s even more awesome is how it can tweak auto-generated messages into a more personal and human approach.
Take GPT-3, for example. A product of artificial intelligence that can turn any phrase or sentence into a more natural way of speaking. Businesses can maximize this AI innovation to increase their response time to inquiries and keep track of transactions and frequently asked questions from customers.
Not only that! You also have an automated database of those past responses that the AI can learn from and use that can help improve its replies to your consumers. They won’t even notice that an AI is the one replying to them!
It can sort out your priorities.
There are a lot of AI-powered tools that can analyze your relationships based on your email contacts and previous conversations. This capability can be helpful for business-to-business interactions so other unnecessary emails will not get in the way of the more significant transactions, pitches, and negotiations.
If you go back to Gmail’s major redesign, putting people you care about on top of your mail list is one of its major features. Other applications do more than “nudge” you to reply but also natural language processing (NLP) functions that let you know if an email requires a response as soon as possible. These applications can filter important emails, prompt you to reply with call-to-action copies, and learn from your communication patterns.
It can filter important messages.
Scouring through a lot of emails before you even get to the most important ones can take up the time you would have better spent replying to a client. Artificial intelligence can make navigating through your email list easier for you through its ability to filter messages based on its content.
Some applications sort your email by folder based on the message’s topic or relevance. These smart filters will let you build an organized email experience based on what you want to see in your main inbox and how you want to segregate your messages.
Intelligent filters can also scan and group emails about your bills and payments, policy updates, travel, appointments, and even documents to sign! AI cannot only boost your email productivity but also elevate your customer’s experience in the long run. Remember, your response rate can affect how clients and customers see your brand. It’s a major indicator of brand loyalty and repeat sales.
To sum it up—you need AI tools for efficient email management!
If you think about it, emailing is just a simple task that can be done in under a minute. But if you’re dealing with thousands of emails per day, it can be hard to monitor and accommodate each of your consumers’ needs.
It’s awesome how artificial intelligence continues to evolve and produce new technologies that can aid old problems—like email overload—with digital solutions. However, these tools will remain to be applications without your brand and strategies at their core.