For 1587’s Asian American First campaign, I developed a fresh creative direction and cohesive visual language that honors cultural pride while driving inclusive brand storytelling. Designed to perform in-feed, these ads balance strong brand voice with clear messaging and scroll-stopping visuals.

This work includes brand and performance advertising created for: Social media, paid digital ads, direct-response campaigns, Instagram ads, Facebook ads, and in-feed paid social placements.

My Role: I led concept development, art direction, copywriting, and visual and graphic design throughout the campaign.